Get in motion. Stay in motion.

Clothing to train in, and one-on-one online coaching to get you started and keep you going.

The tee

One shirt, two colours. Made to order and built for the days you show up.

Black Inertia Me washed oversized cotton tee

Washed Oversized Cotton Tee

$55 AUD

A washed cotton tee in an oversized cut, with the Inertia Me print across the chest. Each one is printed when you order it.

Colour: Black
Shipping to
Sizes (you'll pick yours at checkout)
SMLXLXXL
Buy now, $55

Secure checkout with Stripe. You'll choose your size and enter your address there.

  • FitOversized. Size down for a closer fit.
  • DeliveryAustralia usually within 2 weeks. International up to 5 weeks.
  • ShippingFree in Australia, $10 international
  • Faulty item?We replace it

Newton's first law

  1. An object at rest
  2. stays at rest.
  3. An object in motion
  4. stays in motion.

Newton's first law of motion. Keep scrolling to apply the force.

Why Inertia Me

Inertia is the resistance to change. It's why starting is the hardest part, and why it gets easier once you're moving.

Newton described it for objects. It works the same way for people. At rest, everything argues for staying put. In motion, the same law starts working for you: each session makes the next one more likely.

Inertia Me exists to be that first push. The clothing is a reminder to keep moving. The coaching is the push itself, and the structure that keeps you going after it.

Overcome your inertia

One-on-one online coaching for every starting point: complete beginners, athletes, people coming back after a break, and anyone stuck on a plateau.

Every plan is built around you, so what's included depends on what you need. Coaching can include:

  • A training program built around your goals, schedule and equipment
  • Pre-exercise screening before you start, so the plan suits your body
  • Regular check-ins, with the plan adjusted as you progress
  • General healthy-eating guidance based on the Australian Dietary Guidelines
  • A referral to the right health professional when something needs more than a coach

Pricing: very low-cost options are available. We'll agree on a price together once we know what you need.

Ethan Coleman

Ethan ColemanFinal-year Bachelor of Exercise and Sports Science student at Bond University, graduating February 2027. Five years of training, plus supervised placement experience working with clients.

How many days a week do you train right now?

No wrong answers. This is just your starting point.

What do you want to move towards?

Pick as many as you like.

What's been keeping you at rest?

Every object has some inertia. What's yours?

Where do you train?

So your program fits the equipment you've actually got.

Last step: where should Ethan reach you?

He'll email you personally to talk through your options.

Please don't include injuries or medical details here. Ethan will go through a private health screening with you before you start.

Fill in every section above, then send.

Ethan, in motion

Ethan in the gym mirror after training
Ethan's back, posed in the gym

Help

Questions about an order or coaching? Email us and you'll hear back from a real person.

ethan@colemanprint.com.au

Or message us on Instagram: @ethangcoleman

When will my order arrive?

Each tee is printed when you order it. Australian orders usually arrive within 2 weeks. International orders can take up to 5 weeks.

Do you ship internationally?

Yes. Shipping is free within Australia and a flat $10 AUD everywhere else. Import duties are generally included in that price, though a few destinations may charge a local fee on delivery.

How do I choose a size?

The tee is cut oversized, so your usual size gives a relaxed, boxy fit. For a closer fit, size down. Not sure? Email us before you order.

My tee arrived faulty or damaged. What now?

Email photos of the problem and your order details within 30 days of delivery and we'll send a replacement. See the returns policy for the details, including your rights under Australian Consumer Law.

Can I return a tee if I change my mind?

Because every tee is made to order, we can't accept change-of-mind returns, including for the wrong size. This doesn't affect your rights if an item is faulty.

How much does coaching cost?

Very low-cost options are available, and the price is worked out with you based on what you need. Send a sign-up and Ethan will talk you through it.

Do you coach people under 18?

Yes, with a parent or guardian involved. The sign-up form asks for their details if you're under 18.